The main point of casual fashion is to fully understand their wearer’s needs and properly fit on them no matter what. Some clothes heavily rely on structure and select only a few people who can wear them properly, while other clothing lines invest heavily on comfort and easiness to the point that they tolerate their users to slack. One brand rose to live the principle of getting in touch with their clients’ emotions, and that is Urban Outfitters.
The brand was first established in 1970, at the height of the hippie-flower counter-culture. Back then it was known as “The Free People’s Store” in Philadelphia, Pennsylvania, and the company focused mainly on funk and rock fashion genres. Not long after the company’s name was changed to “Urban Outfitters,” and the name stayed to what it is today.
3 Reasons to Shop Urban Outfitters Clothing
- It Offers All Styles – Are you looking for the fashion genre that can best describe you? The brand can offer you just about everything. You can find styles ranging from vintage, bohemian, ironically humorous, retro, and kitschy, while at the same time discover collections that include mixes of the said genres with designer collaborations.
- Understanding – This brand of clothing line became extremely popular because of the quotes, phrases and anecdotes it used on its shirts and apparel. Among these tags include the words “Atari” and “Jive Turkey,” which represented the current emotions of their target market back then. The aim of the company is to possess “established ability to understand customers and connect with them on an emotional level,” which they have successfully proven over the years.
- Creative Prints – Urban Outfitters became known for its creative designs on its shirt prints, as well as its promotion of the preppy-casual lifestyle, where its customers are made to look mobile and functional while at the same time look relaxed and laid-back. It definitely lives by its goal to “offer product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand.”
Where Can I Shop Urban Outfitters Clothes Online?
The main headquarters of Urban Outfitters remains in the Philadelphia Navy Yard, and it currently runs over 140 branches in different countries such as the United States, Canada, Denmark, Ireland, Germany, Sweden, Belgium, and the United Kingdom. Aside from the brand itself, there are also four other names linked to the company, such as Anthropologie clothing, Terrain and Leifsdottir, and Free People. At present Urban Outfitters outfits and accessories can also be purchased in the company’s website via online shopping.
Although it continues to enjoy streamline success in the world of casual fashion, Urban Outfitters gained significant recognition during the past couple of years thanks to blockbuster movies, such as “The Twilight Saga,” where lead star Kristen Stewart sported the brand’s outfits throughout the majority of the film franchise. Various celebs and personalities have also favored their items, such as Brad Pitt and Vanessa Hudgens, who have both been spotted wearing shirts, jackets and accessories carrying the brand name.
