When Quiksilver introduced the Roxy clothing line in 1990, there must have been quite a few clothing designers smacking their foreheads and wondering why they hadn’t thought to be the ones to tap into the women’s surf market. 3 years later when Roxy created the “boardshort” in Hawaii, CEOs for companies such as Speedo must have completely lost their minds at the idea of overlooking such a simple idea.
It was only natural that Roxy develop a heart shaped logo that was born from the ever popular Quiksilver clothing logo to celebrate the feminine focus of their surf clothing. Certainly the increase in female surfers and the creation of the Roxy Surf Team in 1994 hasn’t hurt the innovative Roxy clothing line one bit. After all, they kind of go hand in hand don’t they? Of course, the expansion from surf wear to all types of feminine active wear was the obvious next step.
3 Reasons to Shop Roxy Clothing
If you’re a female surfer you probably don’t need this list at all. If you aren’t you might become one just to sport some surf wear from the Roxy fashion line after reading this. And if surfing isn’t your skill, never fear because you can incorporate the Roxy surf style of clothing into all phases of your active life.
- Unique – Ideas like the boardshort are just one indication of the fearless pursuit of Roxy to be the active wear with the freshest and most innovative looks. You can’t deny an original and everything else is just a copy.
- Durability – The Roxy clothing line wasn’t created with the feint hearted woman in mind. These are items that were made with surfers in mind and there is nothing gentle about the waves they’re riding!
- Empowerment – Roxy demonstrated their desire to be a part of the developing modern woman when they first came up with the idea to be a woman’s surf style clothing line, even though women’s surfing hadn’t gained the popularity yet that it has today. Over and over they have reaffirmed their desire to empower women to flaunt their feminine athleticism with no apologies. There’s no reason to expect that’s going to change any time soon!
Where Can I Shop Roxy Clothes Online
The first, but not last Roxy store was opened in 1997 in Hawaii, which is only fitting considering the line of clothing involved. Next stop, California. Today, Roxy stores can be found around the world, including countries like Europe, Japan, Australia and South Africa. In other words, if you’re in an area where surfing or other athletic outdoor activities are possible, chances are there is a Roxy store close by. If you happen to be so unfortunate to live in an area where you can’t find a Roxy store, or your active life doesn’t leave room for the time you could spend simply browsing all the cool Roxy Products, you can simply hop on the worldwide web and order straight from the Roxy website.
