If you’re a hardcore surfing fan, then you must know about Rip Curl. Established in 1968 at the height of the counter-culture in Torquay, Australia, Rip Curl was able to create a definition when it comes to beach attire, mixing the different themes and ideas portrayed by each and every beach bum around. The brand is known mainly for its surfing wear and accessories, but through the years it has evolved from being just another summer name, but an all around casual fashion style. Rip Curl got its name from an inscription on a vee-bottom surfboard, “Rip Curl Hot Dog.” Founder Doug Warbrick meanwhile reinvented these words and associated them with the waves, as “ripping the waves is groovy, and riding the curl was groovy.” Now the brand is more than just groovy. When you say Rip Curl, it’s the surf, the beach, the waves-and it’s cool. For over forty years the brand has reached the shores of various countries, and it now operates not only in Australia, but also in Europe, USA, Canada, Israel, New Zealand, and the United Kingdom.
3 Reasons to Shop Rip Curl Clothing
- Cool – The word “cool” nowadays is overrated, but with Rip Curl clothing, cool is simply the feeling of freshness, of the crispy breeze, and the waves. You need not exert all that effort just to look cool, since when you’re wearing the brand’s shirt, you already ARE cool. Not pretentions, no hidden agenda, no ambitions. You’re already made up.
- Relax – Tired of the hurly-burly pressure of today’s fashion trends? Then why not get out of the rat race and take a dive at the beach? You need not go to the sandy shores to do that, as Rip Curl already has what you need. The brand’s beach line not only allows you to look effortlessly casual, but as well lets your soul breathe.
- The Ultimate Wetwear – Going to the beach means you’ll hit the waters, and you can’t just put your sense of style at risk to getting wet. Rip Curl allows you to show off your fashion, while at the same time keeping you at your best form while in the water.
Where Can I Shop Rip Curl Clothes Online?
Rip Curl clothing and accessories are found in various malls around the globe, but they are best spotted in shopping areas that are a stone’s throw away from the beach. If you can’t find one in your area, then of course you can do virtual surfing and check out the company’s website-there you can find the brand’s collection of clothing and accessories, variety of authentic swimwear, and most of all, their ever innovative boardwear. Regardless of where you purchased your clothes and accessories, keep in mind that Rip Curl is more than just a brand that hails from sandy shores that comes and goes depending on the current fashion trends. It’s more of a definition of what life should be and how you should live it: Life’s a beach. Ride the waves.
