Russell Simmons, the man behind Def Jam records, created Phat Farm clothing to appeal to those looking for a great mix between the Ivy Leagues and the street. This brand is heavily marketed to people of all ethnic groups and is extremely popular among the hip-hop set. Founded in 1992, the company behind Phat Farm has boomed in popularity due to its quality products and moderate pricing. Some of the fashions you’ll find here are baggy jeans mixed with polo shirts and similar mixes of urban and elite fashions.
The main Phat Farm store is located in New York and Phat is actually an acronym for Pretty Hot and Tempting, a phrase from the movie Money Talks. While this brand first started to take off in larger cities, it’s made it’s way to every nook and cranny of the US and you can find people of all ages and ethnicities wearing these clothes in almost every state. In addition to the main line of clothing, there are also big and tall, premium, accessories, and youth lines available.
3 Reasons You Need Phat Farm Clothing
- Always Cool – Trends may come and go but this clothing has been in style since the early 1990′s and doesn’t look like it’s going anywhere. Everything from the tees to the sweaters to the jeans are easily identifiable as Phat Farm and the name usually speaks for itself. You can mix and match most items and still look cool.
- High Quality – Phat Farm clothing not only looks great but is made of very high quality materials. This means it can go through the washing machine many, many times without falling apart, losing buttons, or stretching out. When you buy clothing, you want it to last and look as good as the day you bought it and a lot of this depends on the materials used during production.
- Different – Many people wear the same kind of fashions even though they have different brand names. This brand sets itself apart from your typical apparel because it was created specifically to do that. You can really make a statement for yourself when you buy a whole outfit from here.
Where Do I Go To Get Phat Farm Clothes?
Your best bet to find Phat Farm clothes is a higher end store such as Macys clothing or Dillards. Both of these stores carry this brand and you’ll usually find an enormous selection if you live in a highly populated area. If you live in Black Rock, North Dakota, your Macy’s may not have this brand but you can still order it through their catalog and get the jump on your neighbors with these styles.
If the stores in your area don’t carry this brand and don’t plan to, your best option is to simply order them online. Online you can usually find exclusive web only sales and discounts that they might not have in the store anyway so it’s always a good place to check.
