Gene Montesano and Barry Perlman began the Lucky Brand clothing back in 1990. The two have been friends since elementary school and shared the passion of blue jeans along with rock ‘n’ roll. During the 1970s, the friends teamed up with Bill Rudnick and opened a jeans store in Florida. This began the passion for blue jeans that is still evident in the brand today. In 1978, Gene headed to California and began his quest into the Los Angeles fashion world. He began Bongo Jeans and ran that brand for the next fifteen years until he began the launch of the Lucky Brand.
Gene and Barry are now famed for their brand of jeans that fit perfectly and are inspired by vintage aspects. This brand gets its roots from rock ‘n’ roll and contains a signature sense of humor that appeals to all ages. The Lucky Brand is now recognized by jeans wearers around the world.
3 Reasons To Shop Lucky Brand Clothing?
- Class – Rock ‘n’ Roll is something that will never go out of style. When you wear Lucky Brand jeans, you get the vintage style that carries the story of two best friends who began this business together. The free spirit of Southern California inspires the style put into each design. You simply cannot get any classier than this.
- Brand – This brand has been chosen by celebrities such as Halle Berry, Brad Pitt, Sandra Bullock, Ben Affleck, Ellen Degeneres and many more over the years as their favorite. The brand works with many wardrobe departments in Hollywood and in the past ten years has sponsored the International Film Festival in Santa Barbara. It is a brand that many people simply cannot live without. The brand has also been featured on a number of television shows such as Without a Trace, CSI, Medium, Scrubs and Criminal Minds.
- Variety – The store not only offers vintage inspired jeans but a number of other clothing items as well. You can find sportswear, outerwear, knits, woven clothing, active wear and T-shirts as well. Other products include swimwear and a host of accessories. Not only do they offer a variety of clothing, but also their clothing is made for both men and women.

Where Can You Buy Lucky Brand Clothes?
Lucky Brand clothing is currently offered at department stores and specialty stores around the nation. There are additionally 110 company stores located in the United States and 3 located internationally. Free Standing stores can be found in Macao and Hong Kong, with six in the Middle East and seven located in Canada. Wholesale stores are set to begin in London. Alternatively, you can also purchase Lucky Brand online at their website that is easy to navigate and offers all the apparel pieces that you would expect to find in the traditional stores. You can also check online for the store nearest you or simply order from the company site and let your purchases be delivered to your home.


