Using money from the Nakash family (owners of Jordache), Georges, Armand, Paul and Maurice Marciano founded the Guess Clothing Company in California in 1981. Theses brothers were originally from Morocco and France. Their style of clothing reflects some of the culture from these areas not only in the sensual designs, but also in the seductive advertising campaigns developed for this company. They are the brand that brought stone washed denim into the fashion scene and was first met with great reluctance. Bloomingdale’s was the first store to agree to put this new form of denim on the shelves and soon found out it may be difficult to keep them in stock.
Though the first clothing lines were for women, a men’s line was soon to follow as well as a children’s line. Today Guess is still going strong and maintains an interest in serving upscale youth clothing markets. Their logo may have changed a bit, but their dedication to bringing European culture together with some American influence remains steadfast.
3 Reasons to Shop Guess Clothing
- Reputation – They have been around for more than two decades. You don’t last that long in the fashion business unless you’re doing something right. The fact that Guess remains going strong on an international level says something about the company itself.
- Sensuality – Guess is best known for its sensual qualities. The concept of European flirtatiousness and American boldness is a combination that simply smolders, making them the foremost designer when it comes to casual clothing mixed with an undeniable sexual quality. That quality is what gives them a leg up on the competition.
- Innovation – Guess isn’t afraid to try new things, even when everyone else is. After all, that’s what they did to get started and why would you want to stop doing something that works for you? This leaves you as the consumer leading the pack in fashion rather than following the mainstream. Unless your goal in life is to be a follower, this can’t be a bad thing.
Where Can You Buy Guess Clothes?
Guess clothing has its own stores located in high end fashion districts all over the world. The clothing can be found in major department stores as well, such as Macy’s, Bloomingdale’s, Filene’s, Sterns and many more upscale retail stores. In fact, including the ability to shop at the Guess web site and its online retailers, it would probably be harder to NOT find a place to buy them than it would be TO find a place to buy this fashion.
