When Max Azria founded his BCBG Maxazria Group in the 1989, he was simply doing what every other person who comes here from another country wants to do, following his lifelong dream. After years of designing in his home of Paris, Max Azria came to America to pursue his dream of giving modern American women a taste of French fashion that combined eclectic and urban styles in high end fashion. Some dreams are worth realizing and benefit more than the dreamer, as does BCBG clothing, which actually means “bon chic bon genre” or “good style, good attitude” in Parisian slang.
Max Azria dreamed of making women look and feel good. His various lines boast success in their own ways. For instance, take a look at the Max Azria Atelier label that consists of couture gowns that are one of a kind gowns worn to red carpet events. Or maybe something more relaxed like the Herve Leger label that fills the closet so f celebrities like Angelina Jolie and Halle Berry.
3 Reasons to Shop BCBG Clothing
- Style – No one says style like a French Designer who comes to America specifically to bring European style together with the American spirit in one clothing line! And you can’t argue with opinions on fashion from celebrities like Sharon Stone and Eva Mendes.
- Class – Max Azria isn’t kidding around when he wants a woman to look and feel good. Some things never go out of style and class happens to be one of them. BCBG clothing screams “class” in silken tones.
- Charity – BCBG Maxazria contributed part of its jewelry sales to A Window Between Worlds to help them realize their goal of using art as a healing tool. Not only that, but BCBGs corporate employees spent the day at one of the nonprofit’s fundraiser to take a closer look at the workshops and places that hold the programs and training that makes A Window Between Worlds work. Why not look good and be able to give a little back to the world in the process?
Where Can You Shop BCBG Clothes?
BCBG does have their own retail stores in various areas across the United States as well as in 5 different countries outside the US such as Aruba, the Bahamas and Canada. But you don’t necessarily have to go to a BCBG store to find the goods. You can simply go to stores like Bloomingdales or Saks 5th Avenue. Of course, there’s always the option of simply sitting in your home or office and shopping the online store.

